1. An Interesting Picture of Your Face
If you want people to trust you, they need to see your eyes and face. The more centered and easier it is for your viewers to see your face, the more likely they are to find you interesting and trustworthy.
2. A Telling Display Name
Your display name depends on the platform. In some cases, just using your own name is the very best way to use the “display name” feature. After all, you want people to know you as you. However, if you want to be known by a certain name or handle or persona, that’s okay too. For instance, TaxMama may use her name, Eva Rosenberg, EA, or her handle and you know who it is.
3. A Keyword-Rich Username and URL
This is super-important because you don’t want the URL to be random. The URL needs to have keywords and your username listed in a way that helps people find you.
4. Relevant Links
Within your profile (depending on the system), you need to add links to the information about you that you want your viewers to know. It might be links to your content, to your portfolio, or when allowed, groups and products you are promoting.
5. A Short but Audience-Centered Bio
When you write your bio (or any “about me”) information, it’s important to think of yourself in the third person and describe yourself for your audience in a way that your audience will relate to. Remember – it’s all about them and what’s in it for them, even when it’s about you.